Web marketing & analytics

Web marketing & analytics (or eMarketing) is the process of marketing goods and/or services over the internet. Target markets can be engaged using numerous techniques and in real time. This unique interactive capability can be harnessed by any organisation to propel its enterprise forward and generate greater profit or awareness.

Web marketing & analytics also refers to the implementation of new media tactics at different stages of the 'customer engagement cycle'. This includes; Search Engine Marketing (SEM), Search Engine Optimisation (SEO), banner ads, email marketing, and social media (Twitter / Facebook).

Agile Media provides a number of services in this field. These include:

Web Marketing

• Search Engine Marketing
• Search Engine Optimisation
• Google AdWord Campaigns
• Email marketing

• Short Message Service (SMS)
• Social Media campaigns
• Online social media monitoring
• Online reputation management

Analytics

• Google Analyitcs implementation
• Traffic analysis

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